04—Projects
Music Festival Brand Identity
This project involved creating a complete brandbook for a fictional music festival as an exercise in building a brand identity from the ground up. The aim was to explore how visual language, tone, and design systems come together to form a cohesive and recognisable brand.
Starting with the conceptual foundation, I developed the festival’s visual identity, including logo usage, colour palette, typography, and supporting graphic elements. The brandbook outlines clear guidelines for consistent application across digital and physical touchpoints. The project was executed using Adobe Photoshop, Adobe Illustrator, and Blender, allowing me to combine 2D design with 3D elements to enhance the overall visual impact and atmosphere of the brand.
Barclays Brandbook
This project focused on developing a brandbook for Barclays as part of a rebranding exercise, exploring how an established financial institution could be visually refreshed while maintaining trust, clarity, and credibility. The aim was to balance modernisation with the brand’s existing heritage and corporate presence.
The project involved redefining key elements of the visual identity, including typography, colour usage, layout systems, and graphic assets. The resulting brandbook provides clear guidelines for consistent application across digital and print touchpoints. The work was produced using Adobe Photoshop and Adobe Illustrator, with an emphasis on clean design systems and scalable brand application.
This project focused on developing a brandbook for Barclays as part of a rebranding exercise, exploring how an established financial institution could be visually refreshed while maintaining trust, clarity, and credibility. The aim was to balance modernisation with the brand’s existing heritage and corporate presence.
The project involved redefining key elements of the visual identity, including typography, colour usage, layout systems, and graphic assets. The resulting brandbook provides clear guidelines for consistent application across digital and print touchpoints. The work was produced using Adobe Photoshop and Adobe Illustrator, with an emphasis on clean design systems and scalable brand application.
Skincare Brand – 3D Visuals & Packaging Assets
This project was a commissioned collaboration with a startup skincare brand seeking eye-catching 3D visuals for their social media channels, alongside supporting packaging assets for their product range. The goal was to create visually striking content that enhanced brand recognition while communicating a premium, contemporary feel.
I developed a series of 3D design elements and product visuals designed to stand out in digital environments, while ensuring consistency with the brand’s identity. In addition, selected packaging assets were created to complement the digital content and support the brand’s physical presence. The project was produced using Adobe Photoshop, Adobe Illustrator, and Blender, combining 2D and 3D design to deliver a cohesive visual system.
This project was a commissioned collaboration with a startup skincare brand seeking eye-catching 3D visuals for their social media channels, alongside supporting packaging assets for their product range. The goal was to create visually striking content that enhanced brand recognition while communicating a premium, contemporary feel.
I developed a series of 3D design elements and product visuals designed to stand out in digital environments, while ensuring consistency with the brand’s identity. In addition, selected packaging assets were created to complement the digital content and support the brand’s physical presence. The project was produced using Adobe Photoshop, Adobe Illustrator, and Blender, combining 2D and 3D design to deliver a cohesive visual system.
Artist Press Kit
This project involved designing a press kit for a DJ artist, created to support promotion across bookings, media, and digital platforms. The aim was to develop a strong visual identity that reflected the artist’s sound and personality while remaining clear, professional, and versatile for industry use.
The press kit included curated layouts, typography, and graphic elements designed to present key information such as artist biography, visuals, and branding assets in a cohesive and engaging way. The final outcome was a visually consistent press kit suitable for use by promoters, venues, and collaborators.
This project involved designing a press kit for a DJ artist, created to support promotion across bookings, media, and digital platforms. The aim was to develop a strong visual identity that reflected the artist’s sound and personality while remaining clear, professional, and versatile for industry use.
The press kit included curated layouts, typography, and graphic elements designed to present key information such as artist biography, visuals, and branding assets in a cohesive and engaging way. The final outcome was a visually consistent press kit suitable for use by promoters, venues, and collaborators.